Expertise
Consumer behavior, evolutionary consumer psychology
Psychometrics and individual differences
Survey design
Marketing and branding strategy
Virtue signaling, moral branding, Effective Altruism, corporate charity
Much of my consulting work on consumer behavior and marketing builds upon the ideas in my books Spent (2009) and Virtue Signaling (2019)
I’m currently working as Chief Science Advisor to Keeper matchmaking, and as a public outreach consultant to Center for AI Safey (CAIS).